Brad Ruffkess, a man who has worked on several startups, decided to answer some of our questions on his experiences with entrepreneurship. He is the founder and CEO of BoxLock which was seen on SharkTank in 2018 and works like this. The product is a smart lock that is meant to protect your deliveries from package thieves. The product allows delivery drivers to scan the package using the lock and put the package inside a bin which can then only be opened through the user app. Here is our brief interview:
At what point did you know entrepreneurship was for you? How did you decide this is what you were going to do with your life regardless of the risk?
I've always thought I was meant to be an entrepreneur. At a really young age, I had a lending library and a rock museum. I'd taught myself to program in the third or fourth grade. In the late 90's I had my first funded start-up that was focused on building a network of resources within local college communities. That didn't work for a number of reasons. Many of the lessons I learned from that shaped who I am today. It took over 15 years for me to fall in love with a problem in a way that I was willing to take another risk and start BoxLock.
It's very different when you have a family that depends on you. You have to really believe in what you're doing and they have to really believe in you (and what you're doing).
What is some advice you can give to an aspiring high school entrepreneur?
Don't lose the passion and drive that's leading you.
How did you know when you had the right idea?
You never truly do… so you have to remain constructively discontent. Over the past several months, in the shadow of COVID, the role of secure contactless deliveries have become more apparent to a much broader audience. The feedback we've received from our customers telling us how important BoxLock is to them has been both moving and overwhelming. It's validation that we're on the right path.
The key takeaways:
• Learn from failures to help you later in life
• You need to believe entirely in what you are doing
• You need to remember why you are doing what you are doing
• You never really can be sure your idea is the right one