Frank Weston, Instafire: Co-Founder, President, and COO

Frank Weston is a man who has extensive experience with entrepreneurship. Prior to starting Instafire, he started a DJ company and a company which performed emission and safety inspections for vehicles in the state of Utah. After stopping these two ventures, Frank Weston started working on Instafire: a safe, simple, and versatile fire starter that produces 15 minutes of burn time. After 9 months of hard work and determination, Frank Weston along with his partner Konnel Banner came up with the final product that has completely revolutionized the fire starting game.

What are one or two books that have most greatly influenced your life?

I have been mostly influenced by the books, 7 Habits of Highly Effective People by Stephen Covey and Think and Grow Rich by Napoleon Hill.


What is a quote you live by?

"A company that tries to wait it out, will be just that… OUT"


Who would you most like to have lunch with? (who is your hero?)

That is a tough question, I am not sure, probably My Grandpa and My Dad. 


What was your first business idea and what did you do with it? 

America’s Mobile Music was my first business. I was a DJ that played parties, Weddings, and dances. We had the second largest set up in the State of Utah.  My second business was Weston’s Special Services.  We performed emission and safety inspections for vehicles for the state of Utah.


How did you know when you had the right idea? 

Honestly, after we spent countless hours perfecting our formula, I was going to keep it for myself and some friends, it wasn’t until a guy approached us and wanted to buy an entire pallet of our product that I realized we had a business Idea.


What do you wish you knew before you started your current business?

Quickbooks!!! Or other financial education!  ALWAYS KNOW YOUR NUMBERS AND ALWAYS LOOK AT THEM! The snapshot of any business is the Balance sheet, Statement of cash flow, and the profit and loss statement for the month.  Always, always, always look at them.


How has failure helped you later in life? Can you share any specific lessons you have learned?

You can turn any failure into a success, if you believe in what you are doing, NEVER GIVE UP.  Once you give up is the moment of true failure.  We have been burned and it has cost us a lot of money, but as Thomas Edison said, ‘it’s one more way not to make a light bulb.’


At what point did you know entrepreneurship was for you? 

I was fired from every job I have had, I realized that the only way I was going to feed myself was to work for myself.


In your opinion, what traits make a good entrepreneur? How can one develop these traits?

Most Entrepreneurs are stubborn… you don’t need to be smart to run a business, you have to be stubborn to push through the initial failures…


What is some of the best advice you ever received? Some of the worst? 

"You need to work for yourself" – that’s the best and worst advice I have ever received! It’s a double edged sword.


What is some final advice you can give to an aspiring high school entrepreneur? 

Make absolutely sure this is what you want to do! Then do it!


Key Takeaways:

• Know your numbers

• You need to be stubborn and have grit to succeed


My Favorite Quotes:

• "ALWAYS KNOW YOUR NUMBERS AND ALWAYS LOOK AT THEM! The snapshot of any business is the Balance sheet, Statement of cash flow, and the profit and loss statement for the month.  Always, always, always look at them.”

• “You can turn any failure into a success, if you believe in what you are doing, NEVER GIVE UP.  Once you give up is the moment of true failure."

• “Most Entrepreneurs are stubborn… you don’t need to be smart to run a business, you have to be stubborn to push through the initial failures… “

• “‘You need to work for yourself’ – that’s the best and worst advice I have ever received! It’s a double edged sword.”


Useful Links:

Instafire's Website

Frank Weston's LinkedIn

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