Morris Bassoul, A&M Group International LLC: Founder

After working in various e-commerce businesses for over five years, Morris Bossoul found his niche with A&M Group International LLC distributing fine jewelry. In his interview, Morris Bossoul shares what he wishes he knew before starting his business, how he achieved over $1 million in annual revenue, and much more!

Can you tell me a little bit about your background and how you got to where you are today?

My name is Morris Bassoul. I am the co-founder of A&M Group International LLC, and I was born and raised in Brooklyn NY. I always had a passion for e-commerce so at a young age I started an ebay store and would operate the small business while I was in highschool. Fast forward a few years later and I got a bunch of entry level jobs in the e-commerce space where I learned some essential skills about how to run and operate a business. 

Why did you choose to sell fine and fashion jewelry?

My business partner and I chose jewelry because that's what our fathers had been trading so that kind of gave us a head start in the jewelry market. They were able to introduce us to suppliers, manufacturers and factories as well as guide us in the right direction on how to buy and sell the inventory that we were interested in. So we figured, hey why not? We have all this useful information from our parents in the jewelry market and some prior knowledge in the e-commerce space, let's merge both of these worlds.


What do you wish you knew before you first started your company?

I wish I knew how much patience it takes to build a successful company. Building a company isn't always uphill, it's a roller coaster that has its ups and downs and takes a lot of patience in the macro. I always say when building a business you need to be super aggressive in the micro and super patient in the macro.


Can you describe your average day?

An average day would be: coming into the office and processing customer orders which takes up a large chunk of the day. We have orders coming in hourly from various different channels so we need to strategize on getting orders out in a timely manner to ensure customers get their packages on time. Orders need to be processed, picked, packed and shipped in a 24 hour time frame every single day.


What has been the highlight of your career?

The highlight of my career has been surpassing the challenge of selling 1 million dollars in annual revenue. This mission was something that I always knew was possible and that the journey would not be an easy one, but with hard work and patience we overcame the obstacle.


What has been the hardest part of adjusting to covid-19? 

Just like every other business in the world, our business and industry is being affected by covid-19. The precious metals market has been extremely volatile since the price of the dollar is deflated and interest rates are at all time lows. The effect of this has caused the pricing in precious metals to reach all time highs, making it extremely tricky to manufacture fine jewelry like gold and sterling silver.


What do you think has been the “key” to your success this far?

The key to my success has been being extremely diligent in my work and being persistent as well. King solomon writes in the book of proverbs that being diligent and persistent is the key to ultimate success. King Solomon gives us the example of the chinese bamboo tree. Like any plant, to flourish the Chinese Bamboo Tree requires nurturing – water, fertile soil, sunshine. In the first year, there are no visible signs of activity or development. In the second year, again, no growth above the soil. And the third and fourth, still no signs. Patience is tested and we begin to wonder if our efforts will ever be rewarded.


Finally in the fifth year – voila! There is growth…and what growth it is! The Chinese Bamboo Tree grows 80 feet in just six weeks!


What is some advice you can give to an aspiring high school entrepreneur?

The best advice I would be able to pass over to any entrepreneur starting out is to go after something that you are extremely good at doing and to double down on your skills. Oftentimes we hear that we should always follow our passion, but sometimes our passions are not as realistic as we perceive them to be. When I was younger I had a burning passion on becoming a professional basketball player, While I am only about 5-10 in height and weight about 130 LBS the chances of me becoming a pro basketball player are slim to none. When you are talented and skilled in a certain sector or field and are then able to capitalize on those traits I truly believe that you are unstoppable in any endeavor that you chose to pursue.



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