Ross Jenkins is the founder of DigitalME - a company that helps executive teams improve their workflows and decision-making processes through automation. In his interview Jenkins shares what he wishes he knew before he started his company, how he overcame his largest obstacle, and much more!
Can you share a little about your story and how you got to where you are today?
I've been working in the digital niche since I was 14. Back then I was buying small sites, adding marketing (specifically email marketing), increasing users, and ultimately selling the sites.
After a while, this became stale; like any other entrepreneur, I knew I needed to learn, evolve ,and ultimately had to get a 'real job.'
I worked in marketing agencies, multiple of them actually for over 7 years; understanding other businesses was an important skill I believe I gained through employment. One thing I saw instantly was transparency and communication, which is something I'm pretty keen on making a priority.
What do you wish you knew before you first started DigitalME?
Mainly I wish I started sooner.
Can you describe your average day?
2-3 Hours of consultancy
5-6 Hours of development
2-3 Hours of staff development
What has been the largest obstacle you have had to overcome and how did you overcome it?
Understanding marketing isn't just about marketing clients, but also yourself.
When I started my own agency, I knew clients wouldn't roll in - I had to work to bring them in, either from referrals, paid, or even UpWork (which is honestly my best friend). I knew I needed to get in front of peoples eyes in any way possible.
Now I don't believe any press is good press, but I certainly went down the press route once my name had gotten some searches on it.
I worked tirelessly on my 'getting in front of people' technique; there isn't a blueprint, a book, or even a person who can walk in your shoes, unless they've done this themself. What you find is most business mentors, have never owned a business...
Isn't that strange?
So work on yourself and look at your weaknesses.
What has been the hardest part of adjusting to covid-19?
Understanding how other companies are coping in these circumstances can be slightly challenging as we aren't in their shoes, we don't know their finances, struggles, and what they currently are fighting against.
What do you think has been the “key” to your success this far?
Passion, I love what I do. This is honestly a dream.
How has failure helped you later in life? Can you share any specific lessons you have learned?
I've failed in business multiple times. As much as it's hard to grasp it has not been because of 'circumstances.' It has been because of me not adapting to the current times, or not being as passionate as I should have been - I have no excuses, I just understand and admit what I did wrong so I can learn.
What is some of the best advice you ever received? Some of the worst?
Build your own empire, not someone else's.
What is some advice you can give to an aspiring high school entrepreneur?
If it was that easy to do what you love, and get paid well. Wouldn't everyone do it?
Remember this is a niched sector, be the best, be the master of your own knowledge, don't sell cheap, know your business, and enjoy it most of all!