Victoria Nikolaeva, ScopeMedia: Social Media Manager

Victoria Nikolaeva, the social media manager for ScopeMedia shares an interesting perspective into the minds of founders Yanqing Wang and Paul Tan. ScopeMedia improves the experience on eCommerce stores through AI.

Can you share a little about the company story and how it got to where it is today?

The company started on the premise of AI technology and what it can do for the fashion industry. In our office, we have a digital mirror that anyone can use to determine their style, celebrity look-alike, get a fashion score, as well as shoppable fashion recommendations. We had taken that technology (which was originally meant for brick-and-mortar retail stores) into the virtual world. Now we are able to provide a similar experience to any fashion e-commerce store that is interested in elevating their customer experience with search as well as their brand and products in general.

Our CEO's and founders (Yanqing Wang and Paul Tan) both have a background in AI technology and software engineering. They were the ones who had originally bred forth this idea of merging AI with fashion.

I have been with the company for half a year now. What made me want to stay with the company is the prospect (and challenge) of growing it. The startup mindset is instilled in all of us - so we all work together to find new avenues to explore.

What do the founders wish they knew before they started ScopeMedia?

Hard to answer this from their perspective, but if I were to wager a guess I would say: They wished they had known earlier just how big Shopify would eventually become and had chosen to integrate their technology with that platform sooner.

Can you describe the founders' average day?

The average day for the CEO and Founders of our company involve a whole lot of learning and connecting. Attending events to network with potential customers and partners is crucial for this company and they wholeheartedly take part in them.

What has been the largest obstacle the company has had to overcome?

A large obstacle for anyone operating in digital commerce is how to differentiate themselves from huge apex predators of commerce such as Amazon. A great way to do that is to build real connections with people and really pay attention to all of the feedback that we are getting to improve our technology and experience as much as possible.

What has been the highlight of your career?

The day when ScopeMedia had been selected for the 2020 Emerging Rocket #ICT list amongst top startup companies in BC.

What has been the hardest part of adjusting to covid-19?

Transitioning to working from home. With Covid, e-commerce was really booming so the company did not suffer much in terms of that.

What do you think has been the “key” to the company's success this far?

Commitment to customer service, always looking to improve, continuously working to learn more - and of course our great employees. A good team is absolutely vital.

How has failure helped the company?

With every failure we had learned and grown so much. It was through failure to meet expectations that we learned to adapt and improve until we did. We still face failure everyday but that only means that we still improve every day and we are proud of that.

What is some of the best advice you ever received?

The best advice that comes to mind - especially right after attending an event was something that one of the speakers had said: “What gets measured, gets mastered.” Harpreet Singh Rai. This also serves as an excellent inspirational quote.

What is some advice you can give to an aspiring high school entrepreneur?

Some of the best experience in life comes by doing. Don't be afraid to dip your toe into new things because of the potential of failure. Every failure is an opportunity to grow and learn. The faster you get into that frame of mind - the faster you will grow in whatever industry that you choose.

Are there any books/podcasts/movies you would like to recommend?

The Black Swan by Nassim Nicholas Taleb is an excellent book for anyone interested in business, also look into Outliers by Malcolm Gladwell.


Useful Links:

• ScopeMedia's Website

• Nikolaeva's Personal Website

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